Graphic Communications Network

Your Guide to the Printing and Graphic Communication Industry

No doubt that traditional approaches to technical ed is broken. We are educating designers and producers for yesterday's jobs, where we have to educate for tomorrow's jobs. This is a bit difficult as the industry mostly doesn't have a clue about what what jobs are going to be needed tomorrow. The lack of clear definitions is reflected in most commercial firms. For the most part, if the job can be well defined, there is a good chance that the skill set will change in a few years anyone.

One way out of this problem is to understand the history, traditions and unique place of print in the communication ecology. Only print respectfully brings information into the real world. Print sits quietly until the user selects it. As a student once said to me. "Print stops Time". The user has the time to enjoy, consider, mull and sometimes learn.

Print enabled the last Western Enlightenment in the 1600's. In combination with the speed and access to data on the web, it can lead the next Enlightenment in the 21st. There is still no better tool for learning than Printed information and a highlighter or a pencil.

The market demands people who can think and adapt. Life is better for thinking people. Print is still the best vehicle to learn how to think. Future looks bright, if we can change the way we do the ed business.

Just two thoughts for your comments:
Face time is too valuable to be used for anything other than mentored group discussions.
Apprenticeship is the time tested best way to learn skills.
Printing companies need new talent. Maybe not in production, right now. But business development always, every day,

If this is true, how can we get from here to there?

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